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Monday, April 17, 2006 1:49 PM/EST

How to Escape the Google Sandbox

While Google's never confirmed its existence, Web site operators routinely complain about the "Google sandbox."

They are talking about the apparent period of sometimes years between Google finding a Web site, and making it available in search results. The practice, perhaps better described as a Google sand trap, is meant to maintain the integrity of what Google's delivering, according to some Google experts.

Now along comes Google's free Related Links feature, unleashed April 4, in which Google automatically provides links to content related to what's already on someone's Web page. 

In the two weeks since its debut, some Related Links users have noted how quickly their sites have made it out of the Google sandbox and into Google search results.

This is significant particularly to those Internet interests that don't already take part in Google's free AdSense advertising and revenue-sharing program, which it's been suggested is a similar free pass into Google results.

Rob Sullivan of TextLinkBrokers, a marketing firm, wrote of adding the related links feature to a site he'd been trying to get Google to index for a year. A couple of days later, there it was in Google search results.

Two other Web site operators contacted via e-mail say they've had the same experience.

When asked for comment, a Google representative said, "Related Links does not get you any extra pages indexed or any boost in ranking."

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Comments (6)

Melanie Phung :

Actually, it was reported in November that Matt Cutts admitted there was "an age-delaying factor" (read: Sandbox) for some industries. For all intents and purposes, having Matt Cutts say so at a conference is the same as Google confirming its existence. More on this here: http://www.searchenginejournal.com/?p=2534 And I've never heard of anyone (who was credible) claim the Sandbox could be a matter of years. Generally people say 6-months, or up to a year, but no longer than that. If your site can't rank for anything for a longer period than that, then you can be confident your problem is not the presence of a Sandbox filter; rather, it's that your website content sucks. No way that AdSense or related links would help you overcome that problem, even if those two factors counted for anything in Google's natural search algorithm (which I don't think they do).

Joe King :

You recognize Rob who is continually spamming unrelated article content through any avenue possible throughout a multitude of websites which forces webmasters to delete his content even after he has been asked to stop. It's quite plausible that sooner or later at least some of these links would hit the search results on their own and those findings are irrelevant considering the source.


Pretty nice site, wants to see much more on it! :)
- googlewatch.eweek.com a

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Hello,

I ve opened a new site 45 dasy ago ....It is indexed.It is about one of the most searched terms.I got lots of backlinks. At the last two week my site was ranked 5 in that search terms.Then I don't know what happened.Now my site is between 700-800 and gets no traffic from google..So I guess it is in sandbox...I am just trying to learn sth about getting rid of that ..

The best way to escape from sandbox is to take backlinks from high PR websites ...

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