Apple, Microsoft to Unite vs. Google When Hell Freezes Over
David Coursey over at PC World has introduced a potentially incendiary topic: that Apple and Microsoft could join forces to take on Google. The idea is fascinating, though Coursey doesn't quite sell it. After reading it, one feels as though Coursey doesn't believe in what he wrote. One example he uses is that of the iPhone app for Microsoft's Bing search engine, noting that Google has tailored search, Google Maps and other mobile apps for the iPhone. No doubt Apple and Google's relationship has grown colder, or even venemous on some levels. Apple CEO Steve Jobs kicked Google CEO Eric Schmidt off of the Apple board. Newer Google mobile apps such as Google Goggles and Google Maps Navigation have not been ported to the iPhone, though they don't work on anything but Android at the moment either. Still, I'm not convinced these factors have put Apple and Google at Defcon 1... yet. But with Windows Mobile sinking and Bing a meager 10% factor in search, I'm not sure Apple would be inclined to throw any lifelines to Microsoft, which needs the help. Apple frankly doesn't need Microsoft's help. Apple lives to serve the consumer and if consumers want Google applications, Apple will give them to them, or at least let them use them on the iPhone, Macs or the mythical unicorn that is the Apple Tablet. Apple would be foolish to shut out Google entirely. Coursey himself noted that any boost Apple might give Microsoft to challenge Google online is nominal because Bing's services are not as comprehensive as Google's data glut. Then he calls his own argument weak, which they tell me is counterproductive if you're making a point you want people to endorse:
I know this is, today, a weak argument. Yet, if Microsoft and Apple decided to go after Google together, the battle could become quite intense. The two might also be able to spark the antitrust action that would put some limits on Google's ambitions. He then argued that Microsoft tops Google in privacy, pointing to Mozilla community director Asa Dotzler's urging that users should choose Microsoft's Bing instead of Google because the company has a better privacy policy. That is pretty weak and shallow. I'm also not sure what Apple could help Microsoft do any better than it already has in the realm of lobbying folks on Capitol Hill and in Google's own backyard that the company must be monitored by antitrust regulators. There's something unseemly about Microsoft and Apple talking dirty about Google to the feds. Read Aaron Swartz's Googling for Sociopaths for context. Coursey then notes how competition has grown between Apple and Google between iPhone and Android, Chrome and Safari and Chrome OS and Mac OS. Yes, but that isn't grounds for Apple calling any favors in from Microsoft. Coursey argued:
On the basis that "my enemy's enemy is my friend," Apple and Microsoft could find that competing with Google requires both their efforts, with Microsoft able to provide Web applications that Apple doesn't want to build. I've always enjoyed the my enemy's enemy is my friend concept of cutthroat competition, but again the evidence just isn't there to support an Apple and Microsoft union versus Google. Despite the biting Mac vs. PC commercials, the Apple-Microsoft battle isn't nearly as exciting as it once was. True, Apple and Microsoft have a common enemy in Google, but from a cultural and philosophical perspective, Apple and Google are kindlier frenemies. Yes, they compete, and the war will get savage between iPhone and Android, but I don't see Google threatening Apple elsewhere in the near term, even with the arrival of an unlocked, super speedy Nexus One smartphone. Talk to me in a couple years if Google netbooks are kicking butt and taking share versus Apple and Microsoft, but for now it's an iPhone vs. Android battle. Will Google permanently block certain apps from iPhone the way Apple's App Store has blocked Google Voice and forced Google Latitude to be a Web app for iPhone? It's unclear, but I doubt it because it would undermine Google's open Web strategy, weakening Android's appeal and raison d'ĂȘtre. But I don't see how Apple will turn to Microsoft to gang up on Google. It's not like Apple would bolster Windows Mobile vs. Android. And does anyone really believe Bing will take off on the iPhone? It's not like Microsoft and Apple can combine search engines to tackle Google's main money machine -- Apple doesn't have a search engine (that we know of) and Apple certainly doesn't have an advertising vehicle to stand on outside the iPhone. What would either company really gain from working together versus Google? Do you see Apple and Microsoft ganging up on Google? If so, how? I'm interested in how that battle front might take shape. |

Comments (5)
Apple and Microsoft--unite---not in either of it's life time..
Sorry but being in the Biz for over 40yrs and knowing what Gates did and the lie's he has been feeding the public still amazes me..
He--Gates is lucky he know how to spell WINDOWS..and He Gates..did not nor ever has developed anything..He Gates STOLE from the beginning..BUT..I wish I did not know any of this and bought the stock back in 83...or well..my misfortune and the publics disgrace for being dupped all these years...
I am now a Linux user..would love to have an Apple..but cost too much for me..as for iPhone..again price hits me wrong..oh well in another life time..
Posted by rgw | December 21, 2009 11:40 AM
I want to see Coursey's fantasy football picks before I even bother to read his article. (Seems like nothing more than link bait, from the sound of it.)
Posted by Marcos El Malo | December 21, 2009 12:36 PM
As Clint said, Apple does not need Microsoft.
Microsoft has been eliminated from the smartphone market, which is the next era of computing. Windows Mobile has now lost its software developers, its business users, most of the handset OEMs, and is now in an unrecoverable position. Despite Ballmer's promise of a new mobile OS in a year or two, Windows Mobile is finished.
This also knocks Microsoft out of the browser game, as the mobile world will mostly be using Webkit, with Internet Explorer making no impact in mobile. Webkit is basically Apple's browser project.
So, Apple takes the browser market. It takes the mobile market. Its app store is thriving. Why on earth would Apple need to combine with Microsoft's failed offerings?
Posted by Sandra Ainsworth | December 21, 2009 5:09 PM
Microsoft needs help? ha...
The article and all comments here seem like a joke.
WM is losing market share but is still at 7 million share in US with a string share in europe and asia. 10% search is not 65 % but is pretty high. And 95% pc market is huge.
The way I see it, MS came out with windows 7, windows server 2008 r2, bing, zune hd. These are a set of amazing products from a revitalized MS. I am looking forward to what they are planning for WM7 and azure and 0ffice in 2010.
@rgw learn to write and better yet, atleast learn to read the history books. UI and interfaces were from xerox parc which apple picked up which was then picked up by windows. Gates was a smart man. Until Gates a lot of software code was treated as commodity sold to people. Gates realized the potential of licensing software and built an enormous company.
@Sandra Agree with you that MS is late on WM. But i think they still have a shot. MS was told to get out of the gaming market dominated by nintendo and sony and look how they took that by storm. As long as they realize that mobile is important I might not count them out even though I personally might not buy their product.
BTW webkit is an open source project. Apple picked up code just as google and others did for their browsers. It is not an apple project.
Posted by Real world | December 22, 2009 9:16 AM
Apple doesn't need Microsoft nor would they choose MS over Google. MS is a worse enemy than Google ever will be to Apple.
Posted by Mathieu | December 23, 2009 7:51 AM