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Tuesday, December 02, 2008 11:28 AM/EST

In Google We (Don't?) Trust

Several things jumped out at me from Jeffrey Rosen's piece in The New York Times magazine this past Saturday. Here's the online version, in all its seven-page glory.

First, there is a mindboggling number of countries that can't figure out if YouTube should stay or go, and Google has a trinity of lawyers to help argue the company's position.

After reading the feature, I'm convinced that these people's jobs suck more than anything has sucked before. Not to insult other people's professions (whoops, is it too late?), but playing gatekeeper, traffic cop or anything else that deals with trying to play the garbage in, garbage out game doesn't seem appealing. Necessary, yes, fun, no.

Okay, so that cuts out the bulk of the article. The best part of the piece for me was this comment from Tim Wu, a Columbia law professor and a former scholar in residence at Google:

To love Google, you have to be a little bit of a monarchist, you have to have faith in the way people traditionally felt about the king. One reason they're good at the moment is they live and die on trust, and as soon as you lose trust in Google, it's over for them.

Google haters will no doubt strike through "monarchist" and insert "masochist" in that quote, but Wu's comment wonderfully sums up why I trust Google implicitly. That Google lives and dies on trust is why I trust the search engine with my data. Here's why.

I happily use Gmail and Google Reader, not to mention Google search. I harbor no illusions about what data Google can collect on me and I freely grant it that right. It doesn't bother me a lick that Google may collect the data and use it to forge more targeted ads on my behalf.

When I was planning a wedding last year, I saw some wedding-oriented ads pop up not only in Gmail but in pretty much every Google search thereafter, as can be expected. I accepted that.

OK, no big deal, right? We all accept this degree of input/output when it comes to search advertising. We do searches, Google feeds us ads based on those searches. No big mystery.

But, privacy paranoiacs will say, if Google begins to collect all of our Internet identity in its vast data center repositories, some hacker could break in, steal that data and use it.

First, that hasn't happened to disastrous effect in Google's 10 years of life. Second, we've got banks (name them) and retailers (T.J. Maxx) all over the world losing storage tapes with our data on them, or suffering breaches from wireless network drive-bys, not to mention lost laptops. None of these have been associated with Google.

I'm sorry, but the security concerns won't wash. People still bank online, and people still search for Google online. Security concerns really aren't a concern in my book where Google is concerned.

Google hosts its customers' data and uses information it gathers based on our searches and Internet activity to make a very nice profit. We need information, Google gives it to us at a small price, a bit of information on us that might normally go unused. It's a symbiotic relationship.

Yet some people are convinced the company would do (or even currently does) something so stupid as to irrevocably breach that trust? Rosen in his piece notes:

Google's claim on our trust is a fragile thing. After all, it's hard to be a company whose mission is to give people all the information they want and to insist at the same time on deciding what information they get.

That's a fine line Google walks and I don't believe the company's sense of hubris is so great that it would destroy that, though I will say its attempts to convince the government that it is not as powerful as we think it is fall a little flat.

I do think Google has cultivated a monopoly on the Internet, but I don't think it would do anything that would totally shatter our trust in it, even though it easily could. It's sort of the Microsoft scenario revisited. People didn't stop using Windows per se because courts declared the operating system constituted a monopoly.

Yet some of you do think Google is bent on evil and are loathe to use it any longer. That's fine. Sit in that bunker and continue to use inferior services like Yahoo or Microsoft Live Search, or BlogLines, not to mention the number of boring e-mail apps that don't do what Gmail can do (voice and video chat rocks).

I'm staying in Google's foxhole until you can convince me why I shouldn't. It's got free services that are easy to use that for me have always been accessible.

If Google stores some data on me, so be it. I have nothing to hide and that gives me the comfort I need should the data be compromised. Even if it's by Google itself.

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Comments (4)

JohnJ :

I value my privacy, a concept that Google Fanboys can't grasp.

Clint Boulton Author Profile Page:

JohnJ:

I might, too, if I was doing something illegal, or something I was embarrassed about. Here's my take. I feel the same way about my activities on Google (or anything I do on the Web) as I do in my non-computing consumer life. When I go to a store, I'm not concerned that people will see me buying anything, whether it's food, clothing or books. I suspect people who live online and are so concerned about privacy have phobias about doing things in public, such as shopping. They feel self-conscious about what people see them do. The Internet lets them hide behind a wall and do things, and when that's threatened by Google or whomever, they freak out.

TonyH :

Actually, Clint, you are talking about a different issue, and implying that concern over privacy is the same as phobia - it's not.

I am very concerned by the volume of individually identifiable information that is available about each of us - and about how little control we have over whether that information is used. We don't even have effective means to ensure that the information is accurate. To speak to your analogy, I don't have any concern over being seen shopping, surfing the web, or engaging in any other activity. I DO have an issue with data about each of these activities being collected, recorded, consolidated, correlated, and used for purposes I am unaware of, by people I don't know, for whatever period of time they choose. Google as it operates today is not a danger, since their use of such information is generally well understood and accepted. Google tomorrow may pose a threat if their collected data is associated with that held by commercial data consolidators and brokers such as ChoicePoint.

As an information privacy and security professional, I know these concerns are valid and reasonable. I respect others' choice to share, or not, their personal information - I want to ensure we all continue to have that choice.

Clint Boulton Author Profile Page:

Tony:

I respect your concerns and what you stand for. My point is simply that I trust Google and, failing that, our justice system, to do right by me and punish any corporate mischief. Things will take care of themselves. I refuse to live and work in fear. Unfortunately, our culture has become a haven for conspiracy theorists. Look at the movie industry, where silly movies like "Firewall" highlight ludicrous extortion schemes. These movies make it seem like the deck is stacked totally against private citizens, which is silly. These shock and awe movies with villains more intelligent and omniscient than the good guys have bled over into the sensible high-tech business. Often times, data breaches are accidentally and perpetrated by people who don't realize what they're doing. Black hats get caught and prosecuted.

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