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March 16, 2011

Wednesday, March 16, 2011 7:34 AM/EST

Google AdMob Adds Windows Phone 7 to Mobile Ad Mix

Google's AdMob mobile ad group added an SDK for Microsoft's Windows Phone 7 platform. More app platforms means more ad opportunities.

March 1, 2011

Tuesday, March 01, 2011 7:14 AM/EST

Google's Schmidt, Mohan Champion Mobile, Display Ads

Google's ad wares got a lot of hype Feb. 28, with Google CEO Eric Schmidt touting mobile ads at IAB and ad whiz Neal Mohan touting display ads at Morgan Stanley.

November 22, 2010

Monday, November 22, 2010 5:00 AM/EST

Google Getting Its Groupon Would Make a Merry Christmas

Boomtown says Google is eyeing an acquisition of local deals powerhouse Groupon. More power to them, as it would give Google a major local business search and ad asset over Yahoo, Facebook and Microsoft.

November 17, 2010

Wednesday, November 17, 2010 12:08 AM/EST

Google Goggles Tested on Disney, Delta, T-Mobile G2 Ads

Google Goggles is being tested in Goggles-enabled print ads by Disney, T-Mobile, Buick, Diageo and Delta Airlines. I'm not sure people want to scan ads to get to Websites, but we'll see.

November 3, 2010

Wednesday, November 03, 2010 1:21 PM/EST

Google Voice Leveraged for AdWords Call Metrics

With AdWords call metrics using Google Voice, Google continues to find clever ways to leverage its existing technologies to boost other products.

October 26, 2010

Tuesday, October 26, 2010 9:19 AM/EST

Google AdMob Launches Interactive Video Ads for Android

Google's AdMob unit Oct. 25 said it is launching interactive video and interstitial ad units on Google's Android platform. That's good for developers, Google and AdMob and bad for Apple and iAd.

October 1, 2010

Friday, October 01, 2010 11:07 AM/EST

Google Mobile Ads Go Hyperlocal for Enterprise Rent-A-Car

Google is offering a new hyperlocal advertising feature to connect iPhone and Android phone consumers with businesses.

September 8, 2010

Wednesday, September 08, 2010 12:11 PM/EST

Google Document Shows BP Boosted Search Ad Spend 7X

Google said BP spent $3.6 million on search advertising in June after spending only $57,000 per month. Who can blame them?

August 11, 2010

Wednesday, August 11, 2010 1:49 PM/EST

Facebook Threat Should Set Google's Ad Ideas in Motion

The Journal uncovered a spicy document that highlights Google's ad conundrums. Unless Google wants to be the next Microsoft on the Web, it had better start moving more aggressively into using peoples' data to hone its ad approach.

July 22, 2010

Thursday, July 22, 2010 11:21 AM/EST

Google Offers Tags Free for 30 Days to Lure Businesses

Google July 21 decided to give Google Tags away free for 30 days. Why make free a subscription service thousands of small businesses are already paying for?

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