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Google AdvertisingJune 20, 2009
Saturday, June 20, 2009 3:54 PM/EST
Google Preps Product Ads, Shows Us 'What's Here?' on Google MapsGoogle has been working on new ads awhile, but the emergence of Bing as a fertile new e-commerce ground may be spurring the search giant to move faster. Meanwhile, a new "What's here?" feature in Google Maps is neat but needs work. June 19, 2009
Friday, June 19, 2009 6:48 PM/EST
Would You Opt In to Let Google and Facebook Shadow You Online?If the House does in fact pass legislation requiring Google, Facebook and others to plug these opt-in Easy Buttons into their end-user pages, would you opt in, allowing providers to keep tabs on you? Yes, no or maybe? Why? April 3, 2009
Friday, April 03, 2009 10:35 AM/EST
Twitter and Google in Ad DealThere actually is a deal in place between Google and Twitter, but it's not an acquisition (contrary to a report by Techcrunch). Google is selling marketers a service that streams their five most recent Tweets across the AdSense network. Intuit,... January 21, 2009
Wednesday, January 21, 2009 10:17 AM/EST
Google Gives Up on Print Ads... What Goes Next?Google yesterday put the kibosh on its two-year-old program to sell ads in newspapers such as The New York Times, The Los Angeles Times, The Chicago Tribune and The San Jose Mercury News. Print advertising has been on the decline for years, gouged by online advertising. We're in a recession that is only worsening. Is anyone surprised that a Web services giant would excise a marginally important ad program? January 13, 2009
Tuesday, January 13, 2009 11:23 AM/EST
Consumer Groups Hound FTC to Rein in Google, Mobile Web Ad PracticesThe Center for Digital Democracy and the U.S. Public Interest Research Group asked the Federal Trade Commission to scrutinize and halt mobile advertising practices that may be violating the privacy of children, adolescents and other consumers. CDD and USPIRG cite comments from Google to bolster their case that not only is mobile advertising powerful, but enabling companies are aware of potential privacy threats. October 31, 2008
Friday, October 31, 2008 2:34 PM/EST
Google Moves to Thwart Recession with Quality Score ChangesThe enhancements signal that Google is thinking hard about ways to keep advertisers even as ad sales are falling around us. October 16, 2008
Thursday, October 16, 2008 12:46 PM/EST
Google's Varian on Search Ad Auction Quality ScoresGoogle post meant to enlighten the public on what makes Google's search moneymaker tick. August 21, 2008
Thursday, August 21, 2008 12:44 PM/EST
Source Challenges Google's Behavioral Advertising PositionOne source who bangs the drum for consumer privacy feels Google wasn't as forthcoming in its letter to the House as it should have been. June 25, 2008
Wednesday, June 25, 2008 4:09 PM/EST
Google Ad Planner No Threat to Nielsen, ComScoreNielsen and ComScore may not be up in arms about this, but, like Microsoft before it, Google is becoming perceived as a threat to almost any Web business segment it enters. May 1, 2008
Thursday, May 01, 2008 4:22 PM/EST
Google TV Ads Target Couch PotatoesThe potential here is scary. If the Google TV Ads system drives even a small percentage of the millions of couch potatoes all over the world to do Internet searches, Google will pad its deep ad pockets even more. It will make mobile search ads look like a May shower. |
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