Google Ad Planner No Threat to Nielsen, ComScore
Nielsen and ComScore may not be up in arms about this, but, like Microsoft before it, Google is becoming perceived as a threat to almost any Web business segment it enters.
Google Advertising
June 25, 2008
Wednesday, June 25, 2008 4:09 PM/EST
May 1, 2008
Thursday, May 01, 2008 4:22 PM/EST
Google TV Ads Target Couch Potatoes
The potential here is scary. If the Google TV Ads system drives even a small percentage of the millions of couch potatoes all over the world to do Internet searches, Google will pad its deep ad pockets even more. It will make mobile search ads look like a May shower.
March 27, 2008
Thursday, March 27, 2008 10:20 AM/EST
The Sky Is Falling on Google's Paid Clicks
The latest paid click report from comScore has financial analysts in a tizzy and eying the leading search and online advertising player with suspicion and not a light undercurrent of dread. Google's paid click rate grew 3.1 percent year-to-year in February, according to the report.
February 29, 2008
Friday, February 29, 2008 4:06 PM/EST
It's Google, Not The Economy, Stupid
Just days after comScore unwittingly put the fear of a recession into financial analysts and search engine marketers, the research firm's founder took pains to explain that it is likely certain "quality initiatives" and not a softening economy that is responsible for a decline in Google's paid clicks for January.
February 26, 2008
Tuesday, February 26, 2008 5:37 PM/EST
Recession Bound? Fewer People Clicking on Google
Numerous media outlets are covering comScore's Monday report that clicks on Google's paid search links fell 7.5 percent from December 2007 to January. Is it time to cry recession?...
February 21, 2008
Thursday, February 21, 2008 12:18 PM/EST
Now Playing: InVideo Ads on Google AdSense
The search giant is taking a page from YouTube's playbook, using the InVideo ad approach its video-sharing site started using last August for AdSense for Video...
February 18, 2008
Monday, February 18, 2008 8:38 AM/EST
Google Begins Testing Video Ads
Google, which built its empire with text-based ads in paid links, this week is beginning to test video ads on its Web site, part of the company's evolving universal search strategy that mixes images, videos, and other information with its traditional text links...
November 9, 2007
Friday, November 09, 2007 7:34 PM/EST
Google Ads for Gaming Today, the World Tomorrow
Have you seen the reports about Google adding advertising to gaming? This is no surprise; there is a reason why the search giant picked up in-game ad firm AdScape for $23 million last February...
September 19, 2007
Wednesday, September 19, 2007 10:07 AM/EST
Google Seeks to Monetize Widgets with Gadget Ads
A day after offering ads for mobile phones, Google continued the momentum with the introduction of Google Gadget Ads, an interactive ad format that includes rich media capabilities to allow users to engage with ad content in a way static ads can't...
September 12, 2007
Wednesday, September 12, 2007 4:50 PM/EST
Google AdWords Goes Mobile
In a move that further underscores Google's quest for the the online ad dollar, the search company has quietly noted that it is moving Adwords onto its Google Mobile Search product...
