dMarc Founders Leave Google
This isn't surprising. The brothers who founded dMarc have left the company, apparently due to disagreements about sales tactics and disappointment over compensation. Chad and Ryan Steelberg resigned amid reports that they disagreed with how Google automated the sales process. A tipster told Valleywag last week:
Being unfamiliar with radio ad sales, I can't offer any perspective on the apparent conflict in sales strategies. But a simple understanding of human nature--not to mention familiarity with Google's hubris--leads me to suspect that the radio industry doesn't appreciate Google's ham-handed approach to its market. And while I believe Google's methodical, algo-based approach to ad sales is likely to be more efficient than other methods, I have no doubt the search giant could benefit from a human touch. If you're going to move somebody's cheese, be prepared to talk to them about it. These lessons would also do Google well in Washington, where its struggles are well-documented. |
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