Blekko Has Usability Issues as it Seeks to Bite Google
It may never be fair to cry "Dead Man Walkin'" for a brand new Web service, but unfortunately that's the conclusion I've come to after playing with new curated search service Blekko this morning.
Blekko is geared to cut out the clutter of Web search on Google, Bing and Yahoo. You know, the kind of clutter where you search for something and get 40,000 results, most of which aren't really useful. Blekko gets points for that, but to do this users need to create slashtags, or little vertical search categories for favorite Websites and topics. Users can follow other users slashtags and message them within Blekko if they choose. Once these vertical searches are established, or users find existing slashtags, Blekko becomes a blast to use. It's getting to that point that sucks and it will be work, not fun, for the bulk of users who try it. I set up a favorite list slashtag, adding some of my favorite Websites. Then I searched within them and Blekko really worked well. But no matter how good Blekko was at cutting out the crud, it was still work time that I could be spending on something else. Blekko is an exemplar of Web service creation, but this produces it's own hairy mess: who wants to spend time curating search? I don't. Google is great because I go there, type in a search, and often find what I need within the search bar from Google Suggest, or even from Google Instant when I'm not searching from my iGoogle homepage. It's simple and it works. Blekko's barrier to usefulness is too high. Sure, you can skip the slashtags and do good ole-fashioned general purpose Web search, and Blekko offers suggested queries, but what would be the point? That's what Google has covered for 66 percent of U.S. users. Those who don't Google, use Yahoo or Bing it. My guess is the die-hard blogging corps in Silicon Valley will praise this approach, tired of tired Google searches for the last decade. They like to write about services invested in by trendy VCs because it endears them to those guys for access on other issues. But this simply won't catch on with anyone by industry insiders who thumb their nose at traditional services that just work even if they are cluttered. That's what search startups have become: homes for niche users fed up with a solution that bores them with too many nonsequitur results, even if it is efficient. Look at Cuil (dead), Powerset (bought for semantic technology) and Wowd (who?). Case closed. |

Comments (5)
You don't have to create slashtags if you don't want to. You can use the existing slashtags and create very efficient searches. I had fun using it, my wife had fun using it, and I think many people will like as well. This is a different way of thinking about searches and I think it will compete will the Big guys, just give it some time.
Posted by holagogo | November 2, 2010 11:05 PM
Yes, but that defeats the purpose. Blekko thrives on crowd-sourcing. How will the model work if we all piggyback on others' work?
Posted by Clint Boulton
| November 3, 2010 6:34 AM
I've been using Blekko for the last week and have encountered serious relevancy issues. Not to mention using any kind of local query produces horribly accurate results.
Search "pizza in burlington" and I get results from 5 different states even though i'm located in Canada.
I can see the benefit of slashtags but this is something Google could copy overnight if they chose to do so.
At the end of the day, anyone trying to topple the giant will need to serve superior core search results. Blekko is not even close.
Posted by Blake Acheson | November 8, 2010 8:57 PM
i second, ditto, copy everything blake said... serious relevancy issues as of now...who knows what tomorrow will bring...i am a little concerned about the crowd sourcing aspect...it works for wikipedia, but wikipedia documents the past...a search engine is a living thing, it must be current...it must be able to spot new things as they evolve... not history....
ultimately, all search engines deal with the problem that they are supposed to be able to spot trends, allow for up and comers, and yet also serve stable offerings... this dialectic is making things difficult for accuracy...a new core build that accouts for all these things might just be the trump card.
Posted by business directory | May 11, 2011 8:02 PM
Blekko strictly sucks!
I do have nothing against new search engines if you install it yourself based upon advertisement.
This Blekko-sucker is installed through back-doors or by erroneously forgetting to clear a checkbox.
It is not easy to get rid of this trash and it keeps coming up from somewhere. Try to open a second tab following your standard search engine and blekko is there once it has infiltrated your computer. I even deleted the folder in c:/programs on my hard-disk and this search-engine prostitute is still there.
Posted by Heidi | January 21, 2012 8:54 AM