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AdWords and AdSense

January 21, 2010

Thursday, January 21, 2010 12:01 PM/EST

Google Targets Mobile Ads by Device, Carrier

Google AdWords publishers showing ads on mobile devices with full Web browsers can now target based on Android, Apple iPhone or Palm WebOS devices and carriers simply by checking a box. Google is also trying to broaden the reach of the ads it serves to its tens of millions of Gmail users.

April 3, 2009

Friday, April 03, 2009 10:35 AM/EST

Twitter and Google in Ad Deal

There actually is a deal in place between Google and Twitter, but it's not an acquisition (contrary to a report by Techcrunch). Google is selling marketers a service that streams their five most recent Tweets across the AdSense network. Intuit,...

March 25, 2009

Wednesday, March 25, 2009 5:53 PM/EST

Is Google Where Startups Go to Die?

If you set aside DoubleClick and Postini, which were hardly startups when Google picked them up to respectively dominate ad serving and shore up its e-mail offering, do the startups that Google buys just disappear?

March 23, 2009

Monday, March 23, 2009 10:07 AM/EST

Microsoft Losing More Ground in Search?

Microsoft is closing its adCenter analytics beta. The adCenter community blog is trying to put on a brave face, but this has to be considered a gigantic failure and a huge win for Google and Omniture. The insights you've contributed...

January 26, 2008

Saturday, January 26, 2008 2:24 PM/EST

Google to Squelch Domain Kiting

Google next month will add technology to its AdSense program that detects domain kiting, a practice many experts in the domain registration space view as questionable as it is profitable...

August 28, 2007

Tuesday, August 28, 2007 9:30 AM/EST

Google AdSense Replaces Yahoo on CNN.com

The cash cow keeps getting healthier. CNN.com has agreed to join Google's AdSense advertising program, which has made the search vendor the multibillion-dollar Internet ad realtor it is...

December 15, 2006

Friday, December 15, 2006 1:25 PM/EST

Lawsuit Against Yahoo Involving Google AdWords Dismissed with Prejudice

A Colorado judge yesterday dismissed with prejudice a lawsuit against Yahoo, in which Yahoo was sued for allegedly using a company's trademarked terms in Google AdWords.

December 11, 2006

Monday, December 11, 2006 3:55 PM/EST

Google's Truthiness: Click Fraud Only 2 Percent

Google's business manager for trust and safety, Shuman Ghosemajumder, sat down with Andy Beal over at Marketing Pilgrim and showed him some pretty graphs that said click fraud only represents 2 percent of all clicks. Andy then copied these...

November 27, 2006

Monday, November 27, 2006 12:19 PM/EST

Google Expanding Mobile AdWords Trial to Eight New Countries

Plans to help carriers sell handsets and data plans.

November 8, 2006

Wednesday, November 08, 2006 12:45 PM/EST

Google: Screwing Advertisers Over Before Christmas?

The landing page quality score doesn't actually exist. You don't need to improve the quality score of your landing page, you simply need to bid more. In order to line their pockets, Google has changed the algorithms before the holiday season so that bid price is way more important that clickthrough rate. After the holidays, quality score will be important again.

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