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AdWords and AdSenseApril 3, 2009
Friday, April 03, 2009 10:35 AM/EST
Twitter and Google in Ad DealThere actually is a deal in place between Google and Twitter, but it's not an acquisition (contrary to a report by Techcrunch). Google is selling marketers a service that streams their five most recent Tweets across the AdSense network. Intuit,... March 25, 2009
Wednesday, March 25, 2009 5:53 PM/EST
Is Google Where Startups Go to Die?If you set aside DoubleClick and Postini, which were hardly startups when Google picked them up to respectively dominate ad serving and shore up its e-mail offering, do the startups that Google buys just disappear? March 23, 2009
Monday, March 23, 2009 10:07 AM/EST
Microsoft Losing More Ground in Search?Microsoft is closing its adCenter analytics beta. The adCenter community blog is trying to put on a brave face, but this has to be considered a gigantic failure and a huge win for Google and Omniture. The insights you've contributed... January 26, 2008
Saturday, January 26, 2008 2:24 PM/EST
Google to Squelch Domain KitingGoogle next month will add technology to its AdSense program that detects domain kiting, a practice many experts in the domain registration space view as questionable as it is profitable... August 28, 2007
Tuesday, August 28, 2007 9:30 AM/EST
Google AdSense Replaces Yahoo on CNN.comThe cash cow keeps getting healthier. CNN.com has agreed to join Google's AdSense advertising program, which has made the search vendor the multibillion-dollar Internet ad realtor it is... December 15, 2006
Friday, December 15, 2006 1:25 PM/EST
Lawsuit Against Yahoo Involving Google AdWords Dismissed with PrejudiceA Colorado judge yesterday dismissed with prejudice a lawsuit against Yahoo, in which Yahoo was sued for allegedly using a company's trademarked terms in Google AdWords. December 11, 2006
Monday, December 11, 2006 3:55 PM/EST
Google's Truthiness: Click Fraud Only 2 PercentGoogle's business manager for trust and safety, Shuman Ghosemajumder, sat down with Andy Beal over at Marketing Pilgrim and showed him some pretty graphs that said click fraud only represents 2 percent of all clicks. Andy then copied these... November 27, 2006
Monday, November 27, 2006 12:19 PM/EST
Google Expanding Mobile AdWords Trial to Eight New CountriesPlans to help carriers sell handsets and data plans. November 8, 2006
Wednesday, November 08, 2006 12:45 PM/EST
Google: Screwing Advertisers Over Before Christmas?The landing page quality score doesn't actually exist. You don't need to improve the quality score of your landing page, you simply need to bid more. In order to line their pockets, Google has changed the algorithms before the holiday season so that bid price is way more important that clickthrough rate. After the holidays, quality score will be important again. November 7, 2006
Tuesday, November 07, 2006 10:52 AM/EST
Can a Cost-per-Action Service Beat Google at the Ad Game?A Silicon Valley startup run by former AltaVista CEO Jim Barnett is betting its cost-per-action advertising system can outperform Google's pay-per-click method. |
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