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AdWords and AdSense

January 26, 2008

Saturday, January 26, 2008 2:24 PM/EST

Google to Squelch Domain Kiting

Google next month will add technology to its AdSense program that detects domain kiting, a practice many experts in the domain registration space view as questionable as it is profitable...

August 28, 2007

Tuesday, August 28, 2007 9:30 AM/EST

Google AdSense Replaces Yahoo on CNN.com

The cash cow keeps getting healthier. CNN.com has agreed to join Google's AdSense advertising program, which has made the search vendor the multibillion-dollar Internet ad realtor it is...

December 15, 2006

Friday, December 15, 2006 1:25 PM/EST

Lawsuit Against Yahoo Involving Google AdWords Dismissed with Prejudice

A Colorado judge yesterday dismissed with prejudice a lawsuit against Yahoo, in which Yahoo was sued for allegedly using a company's trademarked terms in Google AdWords.

December 11, 2006

Monday, December 11, 2006 3:55 PM/EST

Google's Truthiness: Click Fraud Only 2 Percent

Google's business manager for trust and safety, Shuman Ghosemajumder, sat down with Andy Beal over at Marketing Pilgrim and showed him some pretty graphs that said click fraud only represents 2 percent of all clicks. Andy then copied these...

November 27, 2006

Monday, November 27, 2006 12:19 PM/EST

Google Expanding Mobile AdWords Trial to Eight New Countries

Plans to help carriers sell handsets and data plans.

November 8, 2006

Wednesday, November 08, 2006 12:45 PM/EST

Google: Screwing Advertisers Over Before Christmas?

The landing page quality score doesn't actually exist. You don't need to improve the quality score of your landing page, you simply need to bid more. In order to line their pockets, Google has changed the algorithms before the holiday season so that bid price is way more important that clickthrough rate. After the holidays, quality score will be important again.

November 7, 2006

Tuesday, November 07, 2006 10:52 AM/EST

Can a Cost-per-Action Service Beat Google at the Ad Game?

A Silicon Valley startup run by former AltaVista CEO Jim Barnett is betting its cost-per-action advertising system can outperform Google's pay-per-click method.

October 27, 2006

Friday, October 27, 2006 8:29 AM/EST

Google AdSense for Audio Coming

Google plans to release Google AdSense for Audio to monetize podcasts sometime this quarter, according to sources.



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