These Are Not the Googlephones You're Looking For
Engadget is running two supposed photographs of the still-mythical Googlephone--which has been a rumored Google project for at least a year--but skeptics say it's just a Photoshopped video iPod. I couldn't agree more. But a Googlephone to rival Apple's iPhone? There's certainly no shortage of rumors. In April of last year, Schmidt hinted that Google might buy wireless spectrum, though that never happened. In December the UK's Observer reported that UK carrier Orange was interested in developing a co-branded handset with Google software that would improve mobile Web access times. Google's moves in the mobile market--not to mention in other markets where it's selling ads--show a company solidly on course to provision ads, not deploy hardware (exception: servers). I don't see a revolutionary Googlephone landing on the market anytime soon, just like there's no revolutionary Google desktop computer. Let's leave the beautiful products to Apple (on the board of which Schmidt sits) and leave Google to partner with every carrier, provide the ad-serving technology, and watch the profits roll in. |

