Google Makes 3 of Top 10 Media Acquisitions in 2006: AdAge
AdAge released a list of media acquisitions in 2006, and Google is featured no less than three times.[1]
Look at that YouTube acquisition price compared with the others. Online video advertising this year alone is expected to be $410 million, an 82.2 percent gain over last year's $225 million figure, according to eMarketer. The market is expected to be worth $3 billion by 2010. Well, unless you believe Mark Cuban, who is convinced that online video advertising will collapse. Now look at in-game advertising, where the second acquisition, Massive, comes into play. If you believe the Yankee Group, that market is expected to be $732 million by 2010. If you believe Microsoft's internal estimates, the figure is closer to $1 billion. [1] The list is handy, but for some reason AdAge didn't title it as a Top 10 list. I wonder why that is? Are we reading lists now just for lists' sake, or is AdAge just enumerating the deals it has figures for? |
