Google, Microsoft: Beware Blind Spots in the Corporate Cloud
When you ask programmers who left Microsoft for Google, they will often say Microsoft lacks native Web speakers. Google would have you think that it symbolizes cloud computing par excellence, while Microsoft is plodding. To challenge the prevailing sentiment, Microsoft recently announced its Azure Services Platform cloud-based Windows strategy at PDC (Professional Developers Conference), but it won't appear until 2009. One wonders what this will mean for foes such as Google and Salesforce.com. Microsoft is also launching its previously beta SAAS Exchange Online and SharePoint Online suites from beta Monday, Nov. 17; it will be fascinating to see how well Microsoft does with those solutions versus Google Apps. Google and Microsoft have blind spots when it comes to cloud computing that can stunt their success for productivity and collaboration apps in business environments. In short, Google has some holes to fill while Microsoft is pretty late to the table. Google, which just snared Serena Software from Microsoft to be a Gmail customer, believes that everything should be Web service-based. Google believes Microsoft Exchange and Outlook are outdated. At the Google-T-Mobile launch of the Android-based G1 smart phone, Google's Andy Rubin said Google was building nothing to enable Exchange to run on the G1. Yet Outlook has some 220 million paid seats. With that amazing footprint, one would think Google might come down from its cloud, so to speak, to embrace Outlook for the sake of peace among customers, but the company seems to want to wish it into the Twilight Zone's corn field. It is tired of document attachments. Say "Excel spreadsheet" to Googlers and watch their noses wrinkle. Yet because there are so many Outlook users, some bridges to Outlook would make sense. Companies like Cemaphore Systems, which provides bidirectional synchronization between Exchange and Gmail, could succeed nicely as the gatekeepers to interoperability between traditional on-premises software and SAAS (software as a service). Pull out a checklist of features comparing Gmail and Outlook, and enterprise experts will say Outlook will win, but I say the gap is narrowing. Microsoft may have bested Google in calendar, task management and contact smarts, but Outlook doesn't let you do voice and video chat the way Gmail now does. Another knock on Google's enterprise prowess is the issue of trust. Some businesses just can't cotton to the notion that their data at rest sits in Google's cloud because they are afraid Google will mine it and use it for other purposes. Google should publish a security model that gives everyone in the corporate world a healthy dose of security. Microsoft already has the enterprise cred, so I see its path to building trust in the cloud as a little less rocky. Another hole in Google Apps lies in mobile device support. A lack there will alienate corporate executives who believe smart phones have the potential to be a more important platform than the desktop for consumers and mobile workers. Many enterprises make use of Research In Motion's BlackBerry, Motorola's Good Technology or Microsoft's ActiveSync. Until Google Apps supports all of those platforms, it will not be considered an enterprise software player. Google Maps support for BlackBerry devices is a nice gesture, but hardly fills the hole. Even Exchange Online and SharePoint Online include BlackBerry device support for customers with more than 5,000 seats. Perhaps Google expects Android to be the de facto mobile platform for enterprises. But by when? 2011 or later? Microsoft has chinks in its armor, too. A big one is being ever so late to the cloud computing atmosphere Exchange Online and SharePoint Online, which has been at the public beta stage for companies with less than 5,000 seats, Nov. 17 will become available to businesses of all sizes after being offered first to businesses with more than 5,000 seats. So while Microsoft was testing these SAAS solutions in the big shops, Google was chomping on share in the small and midsize business range, which is where the biggest business opportunities lie. Smart, real smart. There are other questions surrounding Microsoft's untested cloud solutions. For example, will the company be able to scale to Google-esque heights? Will Microsoft Office Web even matter after Google Docs and Zoho Apps have bolstered their SAAS leads? Then again, some say Zoho is gobbling share from Google Apps, so everything is fluid. Will Azure be another Vista debacle? Lots of questions, too few answers. |

Comments (4)
Who cares about a small 800 person firm Serena who "dumped" MSFT for Google Apps.
General Electric, with over 350,000 users DUMPED Google Apps (except for Postini) for Zoho Apps.
When an UberLarge firm DUMPS an "up and coming" cloud application...THAT is news.
Screw Serena and the puny revenue it brings to Google.
Google Apps ain't ready for prime time enterprise companies who focus on productivity and not HYPE.
If Google Apps was so damned good, why did GE DUMP it like a hot rock?
Hmmmm, maybe Dave Giroud from Google Enterprise can answer this question?
Posted by Small Biz Tech | November 13, 2008 6:41 PM
Uh...who needs "voice and video chat" in an email server? Exchange is the defacto standard, and it's what my company uses. As a T-Mobile customer, I wanted to buy a G1 on the day of release. However, I need the push email from my company's Exchange server that I get with my T-Mobile Wing. Until it's offered, I'll stick with what I've got (as the other option is Blackberry, and I can't stand those things).
Take a look at Apple. Apple hates Microsoft. And still, Apple licensed the technology from Microsoft to enable push email from Exchange. Why? Because they wanted corporate acceptance of the iPhone. Let's face it, IMAP isn't the answer, no matter what Google (and formerly Apple) wants to believe. Google needs to get their heads out into the fresh air and do the same. Maybe the future is something different, but the present is Exchange.
And while "bidirectional synchronization between Exchange and Gmail" might work for some, it's forbidden in our Enterprise to forward all of your email to an outside mail server. I do use Gmail for my personal email server for my private domain (via POP), but for Enterprise use? What if there was a security breach? We keep our email server inside of our firewall where we can keep tabs on it, not out on the Internet where we have no control over who can see what corporate secrets we have. I work in IT security, and there's no way we would ever trust a third-party company to keep our email private and safe. There's absolutely no guarantees that they won't be hacked. Look at how many sites have been hacked to steal credit card information (and how many of them were stupid enough to store the CVV security codes even though they were forbidden to). What's to make me believe that there isn't a security hole in Gmail just waiting to be hacked?
Google needs to get off their high horse and add Exchange push functionality to the Android platform or it is going to fail in the business market, just like the iPhone failed in that market until they finally realized that they couldn't succeed without supporting Exchange.
Posted by Chazzzer | November 14, 2008 5:38 AM
On your "questions surrounding Microsoft's untested cloud solutions. For example, will the company be able to scale to Google-esque heights?"
Currently Google is the largest search provider, granted. Microsoft however is the the world's largest provider of hosted emails (~30 billion per day), hosts the world's largest instant messaging platform (> 6 billion IMs per day), and has hundreds of millions of existing "cloud-supported" users around the world, under various labels like Hotmail, Live, etc. (Azure unites all this and adds other services.) Appears that Google is the newcomer after all and lacks tested experience, along with the other shortcomings you mention.
Posted by lewisshepherd | November 14, 2008 10:24 AM
Well said Lewissheperd - I guess this is a google watch so it has to focus on google, but really irrespective of what you think of Microsoft it has been doing so called cloud computing for years. And they've also been doing integration of various services into non traditional "web" access points - think of Xbox live.
Where Microsoft was late was exposing a set of API's to developers....I bet somewhere deep inside of google there is an early Hailstorm whitepaper!
Posted by oCanada! | November 14, 2008 3:57 PM