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Tuesday, July 21, 2009 11:52 AM/EST

Yahoo's New Home Page Trumps My Yahoo, iGoogle Pages in Simplicity

Earlier today, I wrote about the new Yahoo home page. My requests to toy with the new Yahoo home page in a Yahoo developer sandbox were not met.

Here is what we see currently:

Yahoo home page current.png

I am very anxious to play around with the new Yahoo home page when it becomes available later today -- for one reason in particular: My Favorites.

I saw this in action during a July 20 demo from Tapan Bhat, senior vice president of Integrated Consumer Experience at Yahoo, and it looked intriguing. If users opt to use the new Yahoo home page today after 1:20 PDT, it will look like this:

Yahoo New Home Page.png

By mousing over the Facebook selection under My Favorites, users will get a pop-out of their accounts without having to even click into the app. Note the Quaker Oats ad next to the content, which is Yahoo's key to monetizing the home page.

Search Engine Land's Greg Sterling has more pics here. Yahoo's programmers basically turned the left-hand rail into an RSS feed of many of Web users' favorite Web services and destinations, such as Facebook, Gmail, Twitter and MySpace.

Forrester Research's Jeremiah Owyang summed it up:

Yahoo's new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com.

Ostensibly, Yahoo's home page has become a sort of customizable platform, not unlike the company's own My Yahoo page, or iGoogle, which is where I live for applications.

What does Yahoo's My Favorites offer that the Google Gadgets and My Yahoo pages don't? Answer: greater simplicity.

When I want to add something to my iGoogle page, I have to go to Google Gadgets, search for new apps and install them on my iGoogle page. Similarly, My Yahoo users have to click to choose the apps they want.

For My Favorites, Yahoo is doing this unbidden via RSS. There are no installations or application searching required.

It's just there, and if users want to use it they can. Moreover, Yahoo is providing an App Maker to let users create apps and render them via a simple URL.

So if users don't see apps they want, they can whip them up instead of waiting for a programmer to write them a gadget. iGoogle is great, but as a non-technical person, I'm at the mercy of the gadget programmers.

What Yahoo has done is take the Web's go-to destinations and make them accessible from its front door. Ideally, it's a super social portal that would serve as a user's starting point.

Unfortunately, I'm already comfortable with iGoogle, and I don't mind adding gadgets, so I'm not inclined to switch. But I think this will go over great with existing Yahoo users. It certainly won't chase them away.

While Yahoo is wisely placing ads within the My Favorites pop-outs, I don't know what this approach will do for Yahoo from a financial perspective. The company announces earnings today.

See more on the Yahoo home page relaunch on TechMeme here.

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Comments (15)

Barnaby :

Yahoo is the wet fart of the internet world: full of anticipation but always a let down.

Tom :

I've had that Yahoo home page for the last couple of weeks and I thought that everyone had it. Initially, I wanted the old home page back, but I've gotten used to things popping up if you mouseover too long.

New Y! home page looks very interesting and actually pretty fun, though it will be interesting to see the reactions of the less tech savy when that giant modal windows opens up. If it's easier to configure than iGoogle, I could easily see myself using it.

@Barnaby "It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat." Just sayin.

Ardiva Chambers :

I an access everything Yahoo! except my email.

Mike :

My problem with Yahoo is that every-time they come out with something I like they close it down or sell it off. Photo and Music for example. It's a pain uploading photo's all over the place when you have slow upload speed. The home page is kind of looking at the weekly ad for BestBuy, is the circus in town. haha.

Pete :

Really? Simplicity? There's a huge friggin' Quaker Oats add taking up half the screen - how is that improvement? Sure, it's better than the existing Y! page. But it's far from clean and simple. Classic iGoogle for me.

Personally I don't like cross-application use - I don't trust Google or Yahoo or whomever with my Facebook credentials, just like I don't trust Facebook with my Gmail credentials. I already use Gmail and Greader, so I feel it's more natural to have those integrated into my iGoogle page since it's all the same family.

As for the gadgets, you think you'll have to rely any less on the tech-heads to make interesting Yahoo widgets? Average users aren't going to throw together widgets or gadgets or whathaveyou no matter what. They will always choose from preselected ones, no matter how "easy" it is to use.

Just my $.02.

john :

Yahoo's home page is awesome if you like more advertisements than actual content. Meh....no thanks.

asdf :

good idea yahoo but you're a few years too late. just give up and sell to microsoft please.

NoYahoo :

Can't use Yahoo at work. Everytime someone does, they are knocked off the network for a while by automated protection software. This makes me wonder what they are really trying to do in the background. Yahoo is the ONLY company that this happens to and no, the software is not set to specifically block Yahoo.

Grampasmakket9 :

Recently, Yahoo advised members who had Yahoo 360 personal pages they were closing that area and members had to move their page contents to the new location. I did that - all content was moved. But -- there is still no evident way to actually link your personal page to your yahoo home page!

Yahoo has always been like this - creating features without finishing the last step. Yahoo is a house built in the wilderness with no access roads.

I think most people reading this could turn Yahoo into a success within six months- it's that simple. But those running Yahoo are too busy counting their money, they don't have the one hour it would take to fix the stupid mistakes.

Dan M :

I think Yahoo has a winner here. Just a quick peek but I was impressed with the ease of adding things to the favorites. And I believe they may have a good, reasonably effectvie, but not bothersome way of making the thing pay, too, which is critical if you want to 'live long and prosper'.

After all the negative feedback I can't find much to add, the Local "Yahoo7" service I get is abysmal. Logging in to check my MAIL is a major pain, once I disable Fx addons, Adblock & NoScript I can see something on the page other than purple hyperlinks.

"Yahoo is the wet fart of the internet world: full of anticipation but always a let down." Comment #1 really made my day so this Yahoo stuff was of some use after all.

Google Apps are always in beta, I don't think it's fair to say Yahoo is the only one with "works in progress"; the thing is Google apps work, how's Gmail for instance, beta for well over a year, but my favourite Email provider by far, I have nothing to hide.

It was not surprise to any of us, as we use Google on a daily basis.

Barry :

When I first saw it yesterday, I hated it. Looking today, I can see where I might not only get used to it, but might even like it.

Yahoo's problem is that they are constantly changing things without apparent user feedback BEFORE they make changes and apparently have a perverse change model to mess with the things we LIKE and not the things we HATE.

tin man :

The new yahoo page is very annoying with all the rollover popups and useless apps... most people only use yahoo for the news and a basic email link. They don't even use search anymore after the addition of the frustrating yahoo search assistant which keeps popping up like bad penny no matter what you do to try and make it disappear.

I stopped using yahoo as my home page the day the new page was forced on everyone...

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