Apple IPhone App Market Beats the Pants Off Google Android Market
GigaOm's Om Malik stirred the pot when he used data from AdMob to conclude there are $200 million worth of applications sold in Apple's iPhone App Store every month. That would make it a $2.4 billion-per-year business, the largest mobile app market no one is talking about! Meanwhile, Malik said the rival Google Android Market store brings in about $5 million a month, or $60 million in a year. Respectable numbers for a niche market, but not for a massive market opportunity in smartphones. Google Android application developer Matt Hall from Larva Labs threw his own company's data into the mix yesterday, backing up Malik and AdMob and adding in a blog post: "As sad as that comparison may be, from our experience the total is probably much lower." Hall said Larva Labs' gaming applications may earn the company $62.39 per day:
Here's the Apple iPhone total versus Android side-by-side:
Hall adds:
So let's imagine for a moment that we're a typical Android developer in terms of earnings, even though I think it's more likely we're on the high end of the curve. Assuming we are the average though, there would need to be over 2,500 other Android developers to get to $5M total sales. The last estimates I heard put the number of applications at around 12,000, so there's probably around 4,000 developers total. That means over half of the developers need to be earning what we do to reach $5M a month. However, we know from experience that below position 25 on the top selling games the earnings drop off to almost zero so it's very unlikely that anyone below that position is earning much money at all. But hey, it's early days yet. Moreover, in defense of Android, it's not the money Android developers are making right now, but the freedom and liberation Android programmers enjoy in developing for an open-source smartphone ecosystem as opposed to a controlling, draconian, proprietary system in the iPhone. Isn't that right? Would all you Android developers trade freedom for fat profits? What if you have to choose between the two, even if it's just the short term? Hall isn't letting the issue get him down, as he noted: "I should add that even though these numbers are pretty disappointing and currently don't represent a viable business, we're still excited about Android in the medium to long term." Something to look forward to: Motorola is expected to unveil its Android phones at GigaOm's Mobilize event Sept. 10. More on this story on TechMeme here. |



Comments (8)
haha iPhone users have to *pay* for their apps? Yet another reason Android is better.
Posted by Hah | September 1, 2009 1:29 PM
@Hah
If you want quality u'll always have to pay no matter if it's Android or the iPhone
LarvaLabs is right. My Android game makes only 20$ a day too however i hope this is mostly about scale and a little bit about audience type.
10-15 times more iPhones have been sold than Androids. So if this would be even it could mean 600-900$ a day for LarvaLabs and even if this is still less than they make on the iPhone i guess they could live with that.
Personally i'll give Android 1-2 years to develop before i jump the boat.
Posted by Anonymous | September 1, 2009 2:34 PM
Android only has 2 or 3 phones on the market at the moment. Those figures should actually be scary for apple considering how many phones will be available this time next year.
Posted by Cru | September 1, 2009 3:51 PM
Google has the best plan. Give it sometime and you'll see
Posted by Dre | September 1, 2009 4:08 PM
Of course Android is better.
So was Betamax.
Posted by TheOne | September 1, 2009 5:56 PM
Android hasn't even started to take off
The tsunami is coming...
Scale will come
Spendthrift users will come
Right now it is a small collection of phone geeks who are smart with their money
Wait for low/mid range handsets to hit the market and then there will be some traction..
I like how these charts are comparing absolutes rather than relatives - totally unbiased
Posted by Boris | September 1, 2009 10:04 PM
"haha iPhone users have to *pay* for their apps? Yet another reason Android is better"
There are thousands of free apps. I have 130 apps on my iPod touch, at least 75% of them were free. Many free apps have a paid version with more features, which is smart, and has converted me a paying customer many times.
Posted by veggiedude | September 22, 2009 12:40 AM
One should note that software sales on Linux hasn't exactly flown off the shelves. People who buy into Android are likely to be the Linux types who don't want to pay for stuff.
Posted by veggiedude | September 22, 2009 12:42 AM