Google may have a reputation for being a chaotic workplace, but there are parts of the company that aren't run chaotically, Google CEO Eric Schmidt said in a recent podcast interview with iinnovate.

"Our legal department, our finances, our sales force has normal sales quotas," he said during the approximately 20-minute interview. "Our strategic planning activities, our normal investment activities, our M&A activities are all run in a very traditional way. So the part of Google that gets all the attention is the creative side, the part where new products are being built and designed. And that is very different. And it looks to us that that model will scale for quite some time."

Schmidt also commented on several aspects of Google's business. On what he respects about Google's major competitors: "The big competitors we face are well-managed and they are innovating in spaces that we don't innovate and they're using their strengths there in ways that we can't or choose not to. In that sense I think their execution is impressive."

Schmidt said that Google has yet to face some major challenges that companies like Microsoft and IBM have faced—such as the transition of executives over time and the maturation of both customer and shareholder bases— but he disagreed that Google is heading more quickly than its predecessors toward anti-trust obstacles.

The reason for that, Schmidt said, is because Google doesn't trap user data and works with a variety of partners.

As for the future of Google's markets, Schmidt said that Google "is organized under the principle that we don't know which is the killer app but we're more likely to be the inventors of it because there are so many initiatives."

In the immediate future, Schmidt reiterated previous statements that automatic translation services, mobile technology and broad adoption of video all represent significant revenue opprtunities. From a revenue perspective for Google, he said, automated advertising in previously un-automated markets represents the biggest opportunity.

"There are many people who believe Google is changing their markets as a company," Schmidt said. "I would prefer to argue our view that Google is an example of an iconic company around a set of systematic changes that are occurring whether Google does them or not. And those systematic changes are quite significant. If you think about the Internet and how the Internet has changed everyone's daily lives. The Internet and Google as a representative of the Internet. It's really the Internet that is changing these businesses and Google is one of the companies."