Yahoo's Yang Steps Down, Leaving Microsoft, Google to Gobble Share
It's hard to stand by a waffling, ineffective leader. Jerry Yang has stepped down from his position as Yahoo's CEO and the company's board is looking for a replacement, the company said late Nov. 17. Yang will return to his former role as Chief Yahoo once Yahoo finds a successor to help the company turn around its fortunes in what will be an unenviable task to some, but a welcome challenge to others. AllThingsDigital's Kara Swisher has more, including Yang's letter to employees, here. This news, which should boost Yahoo's languid stock Tuesday morning, should not be a surprise for anyone who attended or read up on Yang's appearance at the Web 2.0 Summit 12 days ago. In an interview with John Battelle, Yang said:
What was so strange about that statement was that it came after reporters and bloggers spent months quoting anonymous sources that Yang fought tooth and nail to help Yahoo remain independent in the face of a hostile acquisition bid from Microsoft in February 2008. That is, until Yang supposedly thought perhaps the only way to escape Microsoft's clutches was to get in bed with Google via a search ad deal. Look how that turned out. Google, which has all it can handle fending off monopoly concerns, bailed without so much as a look back, the specter of the Department of Justice drifting in its wake.
Yang took over the CEO role in June 2007. Since that time, he's cut staff, reorganized several times, and rebuffed Microsoft to the detriment of shareholders watching Yahoo's stock price plummet and failed to get a search ad deal done with Google.
Now Yang will have to try to continue to help steer Yahoo along the Yahoo Open Strategy until he is replaced by a surer, more capable leader. Meanwhile, Google and Microsoft will likely continue to gobble search and advertising share in key areas such as display and mobile advertising.
Yang's brief stint as CEO will be characterized as downright disappointing, due to Yahoo's failure to strike a deal with Microsoft and overall lack of financial and market progress in search and other areas.
In the meantime, who do you see as a good fit to fix up the mess that Yang leaves behind, and will Microsoft circle back around one more time? |

Comments (2)
What is not clear to me is whether or not it would be a good move for Microsoft to acquire Yahoo search?
If it is in their interest, then I suspect they will be back to try again.
Posted by Neil | November 17, 2008 11:42 PM
Yahoo! needs a new leader that will Disrupt and use White Space to chart a new course. Someone who will compete with Google and improve the web for all of us. Certainly not Microsoft - a new leader wtih the moxie to compete. Read more at http://www.thephoenixprinciple.com
Posted by adam hartung | November 18, 2008 12:11 AM