Blekko Goes Gaga with 1M Daily Queries, 30K Slashtags
Blekko said Nov. 9 that users made more than 1 million queries per day and created more than 30,000 slashtags in the curated search engine's first week in public beta. Launched Nov. 1, Blekko tries a crowd-sourced approach to search results to help users better pinpoint answers. The idea is to provide an alternative to the traditional machine-generated search from Google, Bing and Yahoo. See the eWEEK tour of Blekko here. Blekko's key curation feature is called the slashtag, which groups the search queries people define on Blekko within the search box. Blekko said that after one week it is applying slashtags automatically on 8 percent of its searches. I'm far less impressed with this number, seeing as how the slashtag is what differentiates Blekko from the incumbent search engines. I argued here last week that:
Once these vertical searches are established, or users find existing slashtags, Blekko becomes a blast to use. It's getting to that point that sucks and it will be work, not fun, for the bulk of users who try it. I stand by that statement. We'll see if Blekko can grow those slashtag numbers to make the search engine a viable competitor. It's a tough market out there versus Google; just ask Ask.com. Blekko was naturally ecstatic: "We are flattered and obviously pleasantly surprised at the enthusiastic response to Blekko," Blekko CEO and founder Rich Skrenta said in a statement. "We're glad to have gotten off to a great start and we're thrilled about the new features we will be adding to the site in the next few weeks." He shouldn't be. While the vast majority of Google searchers find it "good enough," there is a bubble of power users in Silicon Valley -- and I mean it, they are mostly in SV -- who are dying for an alternative to Google. That's why Powerset, Cuil and Wowd launched. Update: Skrenta comments below that the bulk of early users are not in SV. I'm clearly getting ahead of myself and prognosticating; these search engines tend to start strong. As usage wanes, bloggers and other tech nerds in SV tend to hang on. New search startups are not misguided, but they're overly optimistic in the face of the giant. Blekko sees 1 million queries each day? Google has 1 billion searchers, logging billions of queries per day. Herculean is the mountain that is Google. I do like Blekko's pitch this week; instead of simply spitting out stats, it is enlisting:
Blekko wants to build a volunteer army to help clean up web search, asking human editors to identify the highest quality sites for Blekko to search for every category. Blekko's initial goal is to identify the 50 best sites on the Web for the top 100,000 search categories. Blekko editors will organize categories of content and can invite others to help build search categories and collaborate with teams and other Blekko users on a community platform. Rock on Blekko, rock on. I'm rooting for you like you're Rudy.
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Comments (4)
Like the idea behind slashtags, but their implementation is lacking some technical follow-through. If you page through the results of a slashtag query you soon find out they only return 5-6 pages of results even though they list, i.e. 15 pages? What happened to the other results? On page 5 or 6 they contradict their query total count with a different count. And they do this with EVERY query on EVERY slashtag. I'm still trying the search engine out since I'm a big fan of focusing search on specific domain sets, but unless they can better handle the result-returned piece, I'll probably stick with Google.
I'd like to use google custom search, but the reality of gcs is that it really only supports 3 or so domains, even though they "say" you can include thousands. Apparently the paid gcs is just as limited.
Posted by Paul | November 10, 2010 8:09 AM
Blekko isn't appealing only to Silicon Valley - only 7% of our traffic yesterday was from California. 45% of our visitors are from outside the US. I don't disagree that these are power users - by definition, anyone who tries a new search engine the first week it launches is a power user. But it's not correct to characterize the interest as being limited to Silicon Valley.
You may be happy with Google having m-word market share, but we see it as a real problem for users. Search is too important to leave in the hands of only two companies. We have a 1-week old beta product, so comparisons with the market leader, while inevitable, aren't necessarily illuminating. We're happy we got out the door without a mostly enthusiastic reception, without going down, as some other search startups have. And we're happy that we've held onto some of our launch traffic and people are coming back, searching, and making slashtags. The hard climb starts from here but we're thrilled with the start.
Posted by Rich Skrenta | November 10, 2010 10:38 AM
Rich:
thanks for the note. I can't count the number of search engine startups who've said "Search is too important to leave in the hands of only two companies." Jimmy Wales told me that two years ago with Wikia Search. I heard it from Cuil in 2009. You have to acknowledge the odds aren't good; average Joe users far outweigh the power search users.
But I'm glad startups like Blekko keep trying for the sake of innovation. The other thing you have to worry about is that Google isn't just search. There are power Google users like me who use 6 or more other Google Web services. We search as a matter of the context in which we work with Docs, Gmail, etc. that's engenders loyalty that that will be hard to overcome.
Posted by Clint Boulton
| November 10, 2010 11:25 AM
When GOOGLE first started it had ZERO ADS. Blekko will ultimately have to pay the bills or please investors. It will be just a matter of time before it becomes and ad whore. If it makes it that far.
Good Luck..
Posted by Joe Blow | January 4, 2011 9:14 PM